The Best Firm Pillow

What to consider when buying:

- Firmness level: Look for a pillow that offers the right level of support for your sleeping position and personal preferences.
- Fill material: Down, foam, or synthetic fibers all offer different properties, such as softness, heat retention, and allergenicity.
- Size: Make sure the pillow is compatible with your bed size and sleeping preferences.
- Durability: Check the quality of the materials used and read user reviews to ensure long-lasting comfort.
- Care and maintenance: Determine if the pillow is machine washable or requires specialized cleaning.

Winner: Coop Home Goods Premium Adjustable Loft Pillow

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Review ratings:
- Amazon: 4.5 stars out of 5 (73,000+ ratings)
- Walmart: 4.7 stars out of 5 (450+ ratings)
- BH Photo: 4.3 stars out of 5 (30+ ratings)
- Suggested retail price: $69.99

Important specs:
- Adjustable loft via zipper access to filling
- CertiPUR-US and GREENGUARD Gold certified foam
- Removable and washable bamboo-derived rayon cover
- 100-night sleep trial and 5-year warranty
- Hypoallergenic and dust mite resistant

Why it’s recommended: The Coop Home Goods pillow impressed both users and experts with its customizable support, high-quality materials, and eco-friendly certifications. Its shredded memory foam fill adjusts to the ideal height and shape for each sleeper, while the cover ensures breathability and hygiene. Plus, the brand’s customer service and satisfaction guarantee make this pillow a win-win choice.

Perfect for: Sleepers who want a pillow that conforms to their individual needs and promotes healthy sleep.

Runner-up: Bluewave Bedding Super Slim Gel Memory Foam Pillow

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Review ratings:
- Amazon: 4.2 stars out of 5 (170+ ratings)
- Walmart: 4.7 stars out of 5 (20+ ratings)
- Best Buy: 4.5 stars out of 5 (10+ ratings)
- Suggested retail price: $70

Important specs:
- Extra low loft of 2.5 inches
- Gel-infused memory foam for cooling and pressure relief
- Removable and washable bamboo cover
- Made in the USA with CertiPUR-US foam
- Hypoallergenic and dust mite resistant

Why it’s recommended: The Bluewave Bedding pillow stands out for its ultra-thin yet supportive design, which benefits stomach and back sleepers who require minimal height under their head. The gel-infused foam maintains a comfortable temperature throughout the night, and the hypoallergenic properties make it safe for sensitive individuals. The pillow’s premium quality and made-in-the-USA label add to its appeal.

Perfect for: Sleepers who prefer a slim pillow that still offers adequate support and breathability.

Also great: Beckham Hotel Collection Gel Pillow (2-pack)

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Review ratings:
- Amazon: 4.5 stars out of 5 (150,000+ ratings)
- Walmart: 4.5 stars out of 5 (14,000+ ratings)
- BH Photo: 5 stars out of 5 (2 ratings)
- Suggested retail price: $39.99

Important specs:
- Plush and supportive gel-infused fiber fill
- No-shift construction for consistent comfort
- Dust mite, mold, and mildew resistant
- Fade and stain resistant microfiber cover
- 30-day satisfaction guarantee

Why it’s recommended: The Beckham Hotel Collection pillow offers a budget-friendly yet high-quality option for users who prioritize softness and loft. The gel fibers mimic the feel of down while being hypoallergenic and machine washable. The pillow’s uniform shape and resistance to flattening ensure a cozy sleep environment. Buyers can also enjoy a risk-free trial period.

Perfect for: Sleepers on a budget who want a fluffy and easy-to-maintain pillow.